The other day was watching TV, surfing channels out of boredom. Weekends are boring. The same movies are repeated by the channels. Happen to surf new channels too. The only thing common in all the channels were film actors promoting their film.
Promotions these days have been very aggressive. Every other channel, serials, reality shows, brands the actors endorse everywhere we get to see the same trailer. So much that i even started dreaming them. L. The only thought that come to my mind when I keep seeing them everywhere is “Too much cook spoil the broth”. The novelty of their pairing and the charm is lost.
Almost all the newspapers carry the same interview with different titles. The serials the actors do a special appearance in, I doubt they are even aware of their existence. Earlier also films used to release but they never used to be so much marketing. They used to promote maybe by giving interviews maximum 1 or 2. Nowadays for weeks we read the same interviews or watch the same clippings.
Good films even if not promoted by so much aggression would work well. The mantra these days seems to be only publicity; good or bad.
What’s your take?